Facebook Inc. Cambridge Analytica: (un)protection of personal data and global disinformation campaigns

Authors

  • Ariel Vercelli Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET), Universidad Nacional de Mar del Plata, Argentina

Keywords:

personal data protection, Facebook Inc., Cambridge Analytica, Internet regulation, Democracy

Abstract

The paper analyzes the case of Facebook Inc. - Cambridge Analytica, one of the best examples to observe how some of the major technological corporations illegally use personal data of millions of social networks users to run electoral campaigns and influence the popular vote. Among other questions which are answered in the article, how legal / illegal were these practices? It was an exceptional case or, in fact, is the heart of the technological corporations business models? The business model of Facebook Inc. favored that some associated - affiliated companies (among others, Cambridge Analytica, AggregateIQ, Palantir) made unlawful use of the personal data of millions of users with the intention to misinforming and manipulating populations. The article is part of a mayor research about Internet regulations and the changes that digital age is bringing to democracies.

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Published

2019-06-25