Adopción de big data: ¿tiene un gran impacto en el éxito del crowdfunding en las pymes?
DOI:
https://doi.org/10.24215/26185474e027Palabras clave:
adopción de big data, big data de pymes, éxito de crowfundingResumen
Propósito – Uno de los problemas de las MIPYMES es el capital limitado que tienen para construir su negocio. La presencia de la plataforma de Crowdfunding es una solución para que las MIPYMES encuentren inversores para financiar sus negocios. El problema es que no todos los inversionistas quieren financiar a estas MIPYMES y, como resultado, muchas MIPYMES no obtienen fondos del crowdfunding. El propósito de esta investigación es averiguar si la adopción de Big Data puede afectar el éxito del crowdfunding. ¿En este caso, hacer que los inversores se sientan más seguros para invertir?
Diseño/metodología/enfoque: este estudio recopila artículos sobre la adopción de big data en las pymes en la base de datos Emerald Insight. Además, también recopilamos artículos de la investigación realizada por Deng et al. en 2022 sobre los factores que influyen en el éxito del crowdfunding.
Hallazgos: descubrimos que la adopción de big data puede representar varios factores que influyen en el éxito del crowdfunding. En otras palabras, si los actores de las MIPYMES aplican big data a su negocio, es muy probable que se ganen la confianza de los inversionistas y reciban los fondos que necesitan.
Originalidad/valor: esta investigación proporciona una descripción general para que los actores de las MIPYME consideren la adopción de big data en su negocio. Si los actores de las MIPYMES lo han implementado, además de tener un buen efecto en las operaciones comerciales, también les resultará más fácil obtener el éxito del crowdfunding.
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