Big data adoption: Does it have a big impact on crowdfunding success in SMEs?

Mario Andaru Fatah; Y Anni Aryani

doi:10.24215/26185474e027

Auteurs-es

Mario Andaru Fatah Economics and Business Faculty, Sebelas Maret University, Surakarta, Indonesia.
Y Anni Aryani Economics and Business Faculty, Sebelas Maret University, Surakarta, Indonesia.

DOI :

https://doi.org/10.24215/26185474e027

Mots-clés :

big data adoption, SMES big data, crowdfunding success

Résumé

Purpose – One of the problems of MSMEs is the limited capital they have to build their business. The presence of the Crowdfunding platform is a solution for MSMEs to find investors to fund their businesses. The problem is, not all investors want to fund these MSMEs and as a result, many MSMEs do not get funds from crowdfunding. The purpose of this research is to find out whether the adoption of Big Data can affect crowdfunding success. In this case, making investors does it feel more confident about investing?

Design/methodology/approach – This study collects articles regarding the adoption of big data in SMEs in the Emerald Insight Database. Furthermore, we also collected articles from the research conducted by Deng et al. in 2022 regarding factors influencing crowdfunding success.

Findings – We found that the adoption of big data may represent several factors that influence crowdfunding success. In other words, if MSMEs actors apply big data to their business, it is very likely that they will gain the investors´ trust and receive the funds they need.

Originality/value – This research provides an overview for MSMEs actors to consider the adoption of big data in their business. If MSMEs actors have implemented it, then apart from having a good effect on business operations, they will also find it easier to get crowdfunding success.

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Bibliographies de l'auteur-e

Mario Andaru Fatah, Economics and Business Faculty, Sebelas Maret University, Surakarta, Indonesia.

Fatah Mario Andaru, S.Ak, is a master of accounting student at Sebelas Maret University, Surakarta, Indonesia. Apart from having academic activities, Mario also works in accounting application provider and consultant services for MSMEs, namely being the director of PT. Teknologi Karya Ekakarsa (T-REX), which provides innovative financial technology for MSMEs. He earned a bachelor's degree when he graduated from Bachelor of Accounting, Sebelas Maret University, Surakarta, Indonesia in 2021. Mario received a Trainer certificate from the Digital Entrepreneurship Academy organized by the Indonesian Ministry of Communication and Informatics (Kominfo) and often coaches MSMEs training in the field of financial management and digital marketing. On the other hand, Mario is very interested in future prospects related to technology, finance and business, so he often attends startup and business events as a speaker or moderator.

Y Anni Aryani, Economics and Business Faculty, Sebelas Maret University, Surakarta, Indonesia.

Dra. Y. Anni Aryani, M.Prof.Acc., Ph.D., Ak., CA., CSRS., CSRA is an associate professor in Accounting Department, Faculty of Economics and Business, Universitas Sebelas Maret (UNS), Surakarta, Indonesia. She got her first degree from Economic Faculty, Universitas Sebelas Maret, Surakarta, Indonesia at year 1991. She hold master degree (Master of Professional Accounting) from Queensland University, Brisbane, Australia at year 1999 and achieved her Ph.D degree from Victoria University, Melbourne, Australia at year 2009. Currently, Dr. Anni teaches undergraduate, master and doctoral students in Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta, Indonesia. She also actively conducting research, publication and doing community service activities. Dr. Anni has numerous research publication in reputable international journal as well as national accredited journals. She is a member of board editor of Jurnal Akuntansi dan Bisnis, an Indonesia accredited journal published by Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia, and she also reviewer of many international journals as well as national journals. Besides her university activities, she also active in Solo Raya Accessible Tourism (SRAT). SRAT is a social community organization aims to increase people awareness in disability issues and inclusions especially in tourism industry.

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