Sustainability and performance
DOI:
https://doi.org/10.24215/26185474e032Keywords:
Corporate Social Responsibility, sustainability, performanceAbstract
An organization's performance in the society in which it operates and its impact on the environment has become a critical part of measuring its overall performance. In part, this reflects a growing recognition of the need to ensure healthy ecosystems, social equity, and good governance. That is why organizations are increasingly required to make their actions transparent and publish their social responsibility policies and activities.
The justification for the sustainable strategy is based on the fact of having limited natural resources, which can cause economic, ecological, and social problems due to the demand for them.
This article aims to understand and analyse sustainability as a corporate strategy. To do this, a bibliographic review of articles published in high-impact scientific journals was carried out.
Having a strong and visible "Social Responsibility" strategy gives organizations an advantage in differentiating themselves from competitors and attracting consumers who prefer companies committed to social and environmental well-being. It is a continuous commitment rooted in the corporate culture that calls for a wide participation of interested collaborators and users.
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