Representatives without ties: influencers as intermediaries between companies and fans in esports
DOI:
https://doi.org/10.24215/23143924e102Keywords:
influencers, esports, fans, digital platformsAbstract
This article describes a new form of interaction between technology companies, fans, influencers, and platforms in the framework of esports in Argentina. Methodologically, the analysis of networks and interactions proposed by the Actor-Network Theory and the ethnographies of objects is used. Based on the analysis of podcasts and publications on social networks, the case of Geekah, representative for Latin America of a brand of gamer products, is reconstructed. The research allows us to conclude that influencers articulate technical information about hardware products with their first-person experiences; thus, they participate in the consolidation of a “gamer kit” and the construction of sensitivities around these objects.
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