La industria musical argentina en tiempos del negocio digital: un análisis del lugar de las NTICs en las prácticas y discursos de sus actores.

Abstract

The present work deals with the recent transformations in the Argentine music industry in its interaction with the new information and communication technologies (NICTs). We try to draw a macro-social panorama from a global and centrally local perspective in Argentina, complementing it with a micro-social approach that analyzes practices and discourses of the different actors. We analyze and discuss the concrete realities in which these technologies represent objective conditions for processes of democratization in production, distribution and consumption, while at the same time persisting in the conformation of the current digital music market a growing concentration that, in turn, results made invisible by most of the speeches that its actors show, among whose representations stands out that of the enterprising musician or private producer of musical merchandise. We address the global and local context of the music industry, with focus on the discourses of the actors of the physical and digital phonographic industry, the discourses associated with local cultural policies in the field, as well as the practices and discourses of independent musicians and self-managed For this we use a qualitative methodology with triangulation between primary sources, which include interviews, observations, surveys, and secondary sources, such as annual reports and quantitative data from public and private sector organizations. The work concludes that they are the dominant fractions of the global music industry, digital in the first place and physics in the second, who make an effective use of the NICTs in their accumulation processes.