Por qué las empresas de medios insisten en que no son empresas de medios, por qué están equivocadas y por qué es importante
DOI:
https://doi.org/10.24215/23143924e002Palabras clave:
Medios de comunicación, Redes sociales, Empresas de tecnología, Tecnologías digitales, Políticas de comunicaciónResumen
Una postura común entre las plataformas de redes sociales y los agregadores[1] de contenido es su resistencia a ser caracterizados como empresas mediáticas. En cambio, compañías como Google, Facebook y Twitter insisten reiteradamente en que deben ser consideradas como empresas puramente tecnológicas. Este artículo critica la posición que sostiene que estas plataformas son compañías tecnológicas en lugar de empresas de medios, explora la racionalidad que subyace a esta idea y tiene en cuenta las implicancias políticas, legales y de política pública asociadas con la aceptación o el rechazo de esta postura. Como ilustra este artículo, no se trata de una mera distinción semántica, ya que la precisa clasificación de los servicios y las tecnologías de comunicación a lo largo de la historia tiene profundas ramificaciones sobre cómo estas tecnologías y servicios son considerados por quienes elaboran políticas públicas y por las cortes judiciales.
[1] N. del T.: En su versión original, el artículo utiliza en algunas ocasiones la palabra “agregadores de contenidos” [content aggregators] y en otras se refiere a “curadores de contenidos” [content curators]. En esta traducción se optó en la mayoría de los casos por la noción de “agregadores de contenidos” por ser el término más utilizado en español, y porque alude de modo más cabal a la tarea de selección y organización de contenidos que realizan estas empresas.
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2019-12-16
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Napoli, P., Caplan, R., Baladrón, M., Bizberge, A., Califano, B., Fariña, C., & Mastrini, G. (2019). Por qué las empresas de medios insisten en que no son empresas de medios, por qué están equivocadas y por qué es importante. Hipertextos, 7(12), 15–46. https://doi.org/10.24215/23143924e002
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