Como a inteligência artificial motiva a transformação e a pesquisa da nova realidade turística
DOI:
https://doi.org/10.24215/27186717e049Palavras-chave:
digitalização, disrupção, inovação, inteligência artificial, turismo inteligenteResumo
Com o avanço e a normalização do uso de tecnologias 'disruptivas', como a inteligência artificial, o setor do turismo, juntamente com os demais setores econômicos, precisa realizar uma revisão profunda para se adaptar ao novo contexto. Este artigo revisa o estado da arte dessa adaptação à chamada Quarta Revolução Industrial, que, segundo especialistas, representa uma transformação quase absoluta em termos de processos empresariais, pesquisa, regulamentação e interação entre destino e turista. Como principal contribuição, apresenta-se o novo ciclo de pesquisas turísticas que este novo panorama socioeconômico está conduzindo.
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