Neuromanagement and Neuroleadership. How neurosciences improvements applies to the conduction and business management

Authors

  • Dr. Néstor P. Braidot Doctor en Ciencias de la Administración, Master en Psicobiología del Comportamiento y en Neurociencias Cognitivas, Máster en Economía, Lic. en Administración de Empresas, CPN, Lic. en Cooperativismo, Máster en Programación Neurolingüística.

Keywords:

Neuromanagement, Neuroleadership.

Abstract

Long before the United States Congress declared the 90s as the “Brain Decade”, a reduced group of specialists in conduction and business management (which I am part of) have predicted that the companies will go ahead with great impetuosity in the application of the neurosciences knowledges and its activities.

This event has finally occurred, charting a definitive frontier between the Traditional territory: marketing, management, leadership and economy; and the Advanced territory such as: neuromarketing, neuromanagement, neuroleadership and neuroeconomy.

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Published

2013-12-20

How to Cite

Braidot, D. N. P. (2013). Neuromanagement and Neuroleadership. How neurosciences improvements applies to the conduction and business management. Ciencias Administrativas, (2). Retrieved from https://revistas.unlp.edu.ar/CADM/article/view/706

Issue

No. 2 (2013): July - December

Section

Dissemination Articles

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