Viral Marketing in social media: What content is more contagious and Why?
Keywords:
Marketing Viral, consumer behavior, trend.Abstract
Viral marketing is one of the most important tools of digital marketing that has gained great relevance after the explosion of social media. The following essay provides a comprehensive understanding of this phenomenon through the study of two key elements: What content is more viral and why. For a start, the main characteristic of contagious content is identified and then the reason why users “share “some content, and not others, to their pairs is explained. Therefore, the following document is a good combination of theoretical and practical concepts that turns out an excellent guide for gaining deeper understanding of the phenomenon and improving the usage of this tool.
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