Bibliometric study of customer satisfaction in the hotel segment
DOI:
https://doi.org/10.24215/27186717e029Keywords:
bibliometrics, research, marketing, satisfaction , agrotourismAbstract
Through a bibliometric study the present research work seeks to know, how factors such as customer satisfaction in the hotel sector are a key factor in the search for continuous improvement through business literature within the tourism field. The research focused on the systematic development of a literature analysis of customer satisfaction in the hotel environment that included retrospective empirical research. Such articles were extracted from the LENS.ORG database from indexed journals in the Journal Citation Report (JCR). Therefore, we can affirm that the bibliometric study allows detecting customer satisfaction as a key factor for business competitive improvement within the strategic framework of the hotel industry; and it is that, it is possible to make sure that customer satisfaction is a predecessor of benefits of an organizational nature.
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