How artificial intelligence drives the transformation and research of the new tourism reality
DOI:
https://doi.org/10.24215/27186717e049Keywords:
digitalisation, disruption, innovation, artificial intelligence, intelligent tourismAbstract
With the advance and normalization of the use of 'disruptive' technologies such as artificial intelligence, the tourism sector, along with all other economic activities, must conduct a thorough review to adapt to the new context. This article reviews the current state of this adaptation to the so-called Fourth Industrial Revolution, which, according to experts, entails an almost complete transformation in terms of business processes, research, regulation, and interaction between destination and tourist. As a key contribution, it presents the new cycle of tourism research prompted by this new socio-economic landscape.
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