Corporate social responsibility and construction of its meaning. Case study
DOI:
https://doi.org/10.24215/23143738e053Keywords:
company and environment, business success, CSR evolution, stakeholders, Corporate Social Responsibility.Abstract
In the study of Corporate Social Responsibility (CSR), a main conflict is generally accepted: the coexistence of economic goals, environmental impacts, and social impacts. Thus, it is possible to identify the different evolutionary levels which assign meaning to it, from pre-capitalist thoughts, capitalist criteria, and responsibility as a voluntary concept to the business depending on society. The purpose of this paper is to describe the CSR evolution and the discourse of businessmen and workers, as well as the community around them, to find evidence about the impact of educating consultants and future professional management consultants in CSR. To this effect, the case of the Argentinian city of Tandil was studied, where different economic sectors and a university that educates management professionals converge. This study includes 3 stages: the “internal” discourses, the “external” discourses and the “economics students and graduates” discourses. The findings can be summed up in a high evolutionary level of discourse which converges much more in businessmen and workers (i.e., internal level) than in the rest of the community (i.e., external level). The CSR evolutionary level in the discourse of economics students and graduates is related to the awareness built, the knowledge received or the practices developed in relation to the concept.
Downloads
Metrics
References
Aguinis, H. y Glavas, A. (2012). Qué conocemos y qué no conocemos acerca de la Responsabilidad social corporativa: revisión y agenda de investigación. Journal of Management de la Southern Management Association, 38(4), 932-968.
Bauman, Z. (2004). Modernidad Líquida (Tercera reimpresión). Buenos Aires: Fondo de Cultura Económica, FCE.
Bedoya Ramírez, J. B. (2009). Fundamentos económicos y políticos de la responsabilidad social empresarial en Latinoamérica: en debate. Revista Tendencias, (14), 15-39.
Bialet Massé, J. (2010). Informe sobre el estado de las clases obreras argentinas. Ministerio de trabajo de la Provincia de Buenos Aires, Volumen 1. (Trabajo original publicado en 1904).
Borgeaud-Garcilandia, N. (2010). Nueva organización del trabajo y suicidios. ¿Una Fatalidad? Trabajo y Sociedad, 14(15).
Burrell, G. y Morgan, G. (1979). Sociological Paradigms and Organizational Analysis: Elements of the Sociology of Corporate Life. UK: Ashgate Publishing.
Creswell, J. (2007). Qualitative Inquiry and Research Design. Choosing Among Five Approaches. London, UK: Sage Publications.
De Cremer, D. (2011). Entendiendo el comportamiento ético y la toma de decisiones en la administración: un enfoque de desarrollo de negocios éticos. British Journal of Management, 22, 1-58.
Freeman R. E., Harrison, J., Hicks, A., Parmar B. y de Colle, S. (2010). Stakeholder Theory. The state of the art. New York: Cambridge University Press.
Gond, J. P. (2012). Capítulo 3. Cuatro Perspectivas sobre la RSE. En E. Raufflet, J. Lozano Aguilar, E. Barrera Duque, C. García de la Torre (Comp.). Responsabilidad Social Empresarial. México: Editorial Pearson.
Handy, C. (2002). ¿Para qué son los negocios? Harvard Business Review, 80(12), 41-46.
Kent, P. (2016). Gestión Ambiental en la Empresa. Buenos Aires: Editorial Buyatti.
Kliksberg, B. (2013). Ética para empresarios. Por qué las empresas y los países ganan con la RSE. Buenos Aires: Ediciones Ética y Economía.
Margolis J. y Walsh J. (2003). Misery Loves Companies: Rethinking Social Initiatives by Business. Administrative Science Quarterly, (48), 268-305.
Molthan Hill, P. (2014). The moral muteness of managers: An anglo-American phenomeno? German and British managers and their moral reasoning about enviromental sustainability in business. International Journal of Cross Cultural Management, 14(3), 289-305.
Morgan, G. (1980). Paradigmas, metáforas y resolución de problemas en teoría de la organización. Administrative Science Quarterly.
Neffa, J. C. (1995). Las condiciones y medio ambiente de Trabajo (CyMAT). Presentación de la concepción dominante y de una visión alternativa. Buenos Aires, CyMAT n°1, Programa de investigaciones económicas sobre Tecnología, Trabajo y Empleo.
Porter, M. y Kramer, M. (2006). Estrategia y Sociedad. El vínculo entre la ventaja competitiva y la responsabilidad social empresaria. Harvard Business Review, 84(12), 78-93.
Porter, M. y Kramer, M. (2011). Creating Shared Value. How to reinvent capitalism and unleash a wave of innovation and growth. Harvard Business Review, Nº Enero-Febrero, 1-17.
Quinn Patton, M. (2002). Qualitative Research and Evaluation Methods (Tercera Edición). London, UK: Sage Publications.
Schvarstein, L. (2003). La inteligencia social de las organizaciones. Buenos Aires: Editorial Paidós.
Uzzi, B. (1997). Social Structure and Competition in interfirm networks: The paradox of embbededness. Administrative Sciences Qarterly, 42(1), 35-67.
Vinsennau, D. y Simonetta, C.D. (2016). Responsabilidad Social Empresaria (RSE) en debate: Investigación, docencia y prácticas en conflicto. Recherches en Sciences de Gestion, (114), 101-119.
Windsor, D. (2006). Corporate Social Responsibility: Three Key Approaches. Journal of Management Studies, 43(1), 93-114.
Downloads
Additional Files
- Archivo xml (Español (España))
- Tabla 1. Las perspectivas del discurso RSE en cada estadio evolutivo (Español (España))
- Tabla 2. Pre comprensión teórica a contrastar. Perspectiva social interna (Español (España))
- Tabla 3. Pre comprensión teórica a contrastar. Perspectiva social externa (Español (España))
- Tabla 4. Pre comprensión teórica a contrastar. Perspectiva Medio-Ambiental (Español (España))
- Tabla 5. Pre comprensión teórica a contrastar. Perspectiva Económica (Español (España))
- Tabla 6. A. Discurso INTERNO – Perspectiva Social Interna (Español (España))
- Tabla 6. B. Discurso INTERNO – Perspectiva Social Externa (Español (España))
- Tabla 6. C. Discurso INTERNO – Perspectiva Medio Ambiental (Español (España))
- Tabla 6. D. Discurso INTERNO – Perspectiva Económica (Español (España))
- Tabla 7. A. Discurso EXTERNO – Perspectiva Social Interna (Español (España))
- Tabla 7. B. Discurso EXTERNO – Perspectiva Social Externa (Español (España))
- Tabla 7. C. Discurso EXTERNO – Perspectiva Medioambiente (Español (España))
- Tabla 7. D. Discurso EXTERNO – Perspectiva Económica (Español (España))
- Gráfico 1. Frecuencia de discurso por estadio evolutivo y por variable (Español (España))
- Tabla 8. Modelo de regresión (Español (España))
Published
How to Cite
Issue
Section
License
Those authors who have publications with this journal, agree with the following terms:
a. Authors will retain its copyright and will ensure the rights of first publication of its work to the journal, which will be at the same time subject to the Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0) allowing third parties to share the work as long as the author and the first publication on this journal is indicated.
b. Authors may elect other non-exclusive license agreements of the distribution of the published work (for example: locate it on an institutional telematics file or publish it on an monographic volume) as long as the first publication on this journal is indicated,
c. Authors are allowed and suggested to disseminate its work through the internet (for example: in institutional telematics files or in their website) before and during the submission process, which could produce interesting exchanges and increase the references of the published work. (see The effect of open Access)
