Postmodernity and business Ethic. A Hypothesis about the boom of the corporate social responsability
Keywords:
Corporate social responsability, management trends, Postmodernity.Abstract
This paper develops a hypothesis about the reasons that have led to the success of the Corporate Social Responsibility concept, both on literature and in business management practice. The hypothesis is created on the basis of management trends theory and it suggests the existence of elective affinities, within the Weberian meaning of the term, between the spread of Corporate Social Responsibility and the advent of postmodern society.
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