The impact of the COVID-19 pandemic on DMOs' perception of sustainability in destinations: A research note

Authors

DOI:

https://doi.org/10.24215/27186717e010

Keywords:

Covid-19, crisis, destination marketing organization, stakeholder involvement, sustainable tourism

Abstract

Destination marketing and/or management organisations (DMOs) must manage crises that affect the image of the tourism destination. The use of communication in these scenarios is crucial. Recent studies suggest that, following the Covid-19 crisis, demand for responsible tourism products should increase, leading to more sustainable tourism. This research examines the role of DMOs in responsible tourism during the current crisis to find out what their perception of destination positioning is and what changes, as a consequence of the impact of the crisis, have occurred in their marketing strategy on sustainable tourism.

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Author Biographies

Jorge Rivera García, Uivesitat Oberta de Catalunya (UOC)

Jorge Rivera, Doctorate in Tourism from the Open University of Catalonia (UOC), Master's Degree in Sustainable Tourism and ICT as well as Graduate in Business Administration from the same institution and Diploma in Tourism from the University of Girona.

His working life has always been linked to tourist intermediation in different types of agencies, from the MICE to the vacation segment. He has been working in Catai Tours since 2003 directing the Media Distancia Department. During his more than 25 years of working life he has participated in multiple congresses, fairs and workshops around the world.

Ricardo Pastor Ruiz, Universidad de Deusto

Ricardo Pastor has been a visiting professor of the Degree in Tourism at the University of Deusto since 2007. Doctor in Tourism from the International Doctoral School of the Rey Juan Carlos University belonging to the Intur Network. Master in Business Administration and Management from ISEB, Master in Tourism Planning and Management from Udima. (Distance University of Madrid) And international Master in Society, Culture and Chinese Economy from the University of Alcalá de Henares. His subjects are related to intermediation and the tourist market, travel agencies and tourist destinations. He has participated in conferences and has published different books and articles related to tourism brokerage. He has worked since 1996 in the segment of travel agencies and the Tour Operation, having collaborated with the most prestigious brands in the sector.

References

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García, A., Soto, L. & Soutullo, E. (2020). Turismo en tiempos de pandemia: la percepción de los residentes argentinos sobre el riesgo a viajar. Ayana Revista de Investigación en Turismo 1(1) 48-55

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Rivera García, J., & Pastor Ruíz, R. (2020). ¿Hacia un turismo más sostenible tras el covid-19? Percepción de las agencias de viajes españolas. Gran Tour, Revista de investigaciones turísticas (21).

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Published

2021-06-02

How to Cite

Rivera García, J., & Pastor Ruiz, R. (2021). The impact of the COVID-19 pandemic on DMOs’ perception of sustainability in destinations: A research note. Ayana. Revista De Investigación En Turismo, 1(2), 010. https://doi.org/10.24215/27186717e010

Issue

Vol. 1 No. 2 (2021): Tourism in motion

Section

Short communications

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