Análisis de la adopción del comercio electrónico en Pymes y su vínculo con instituciones locales

María Verónica Alderete; María Susana Porris

doi:10.24215/23143738e122

Authors

María Verónica Alderete Instituto de Investigaciones Económicas y Sociales del Sur, CONICET-UNS, Argentina; Departamento de Economía, Universidad Nacional del Sur, Argentina. https://orcid.org/0000-0002-9617-7526
María Susana Porris Facultad Regional Bahía Blanca, Universidad Tecnológica Nacional, Argentina. https://orcid.org/0000-0002-3999-3324

DOI:

https://doi.org/10.24215/23143738e122

Keywords:

electronic commerce, SMEs, institutional relationship

Abstract

The degree of Electronic Commerce Adoption (ECA) is analyzed in a group of SMEs from Bahía Blanca, Argentina linked to business organizations or public institutions. The objective of this study is to determine the levels of ECA in this group of companies and define the existence of some organizational profile regarding the type of institution of reference. Based on a sample of SMEs, an exploration of their websites and a explorative-descriptive analysis was carried out by means of frequencies and contingency tables between ECA and the relationship with the corresponding institution

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Author Biographies

María Verónica Alderete, Instituto de Investigaciones Económicas y Sociales del Sur, CONICET-UNS, Argentina; Departamento de Economía, Universidad Nacional del Sur, Argentina.

Doctora en Economía (Universidad Nacional del Sur, Bahía Blanca, Argentina). Es Investigador Adjunto de CONICET en el IIESS (Instituto de Investigaciones Económicas y Sociales del Sur) Universidad Nacional del Sur-CONICET. Es Profesor Adjunto del Departamento de Economía, Universidad Nacional del Sur. Ha dictado cursos de posgrado en gestión del conocimiento y la tecnología. Sus áreas principales de investigación son: Sociedad de la Información y el conocimiento (comercio electrónico, gobierno electrónico, TIC).

María Susana Porris, Facultad Regional Bahía Blanca, Universidad Tecnológica Nacional, Argentina.

Licenciada en Organización Industrial (Universidad Tecnológica Nacional – Facultad Regional Bahía Blanca) y Master en Ingeniería de la Innovación (Alma Mater Studiorum – Università di Bologna). Es docente-investigadora en la UTN FRBB, Departamento de Licenciatura en Organización Industrial y ocupa el cargo de Secretaria Administrativa. Posee vasta experiencia en Vinculación Tecnológica de la UTN, con funciones relacionadas con la Gestión de la vinculación universidad - empresa, apoyo a la innovación y transferencia de tecnología.

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