Customer satisfaction with supermarkets in border areas
Keywords:
Relations, Satisfaction, Consumer, Supermarkets.Abstract
Supermarkets face difficulty situations where they have to grow, expand and stay in the market. In this scenario, the efforts of the various selling strategies can provide effective and efficient differentials, contributing greatly to the survival of organizations. This article aims to identify the consumer profile, analyze consumer relationships with supermarkets and also detecting the level of consumer satisfaction with supermarkets in the city of Paso de los Libres, Argentinean – Brazilian border. Also, make an exploratory, qualitative and quantitative study, with 03 supermarkets. The sample population consists of 200 consumers surveyed, with 100 Argentine and 100 Brazilian pepople. It is a random sample, the result of research done in the first half of July 2014. The results are a collection of data and information for the selection of the strategic actions for sale, but also allows a comparison between the two samples. Between Brazilian and Argentinean people, you can compare some resultsto identify some market related and cultural differences, and identify the degree of satisfaction of both nationalities investigated.
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