Identificación de oportunidades y su impacto en las intenciones de emprendimiento
DOI:
https://doi.org/10.24215/23143738e124Palavras-chave:
Emprendimiento, identificación, oportunidadesResumo
Este trabajo tiene como objetivo medir el impacto de la identificación de oportunidades sobre las intenciones de emprendimiento. Para medir su relación, se realizó una investigación descriptiva a través de un cuestionario validado enviado a docentes de las diferentes Universidades de la ciudad de Cuenca, de Ecuador, para que compartan con sus estudiantes. Los resultados se analizaron usando regresiones simples que revelaron que el estado de alerta ante las oportunidades se relaciona directa y positivamente con las intenciones de emprendimiento en los estudiantes. Este estudio brinda sustento científico, académico y empresarial que permite formular iniciativas educativas y políticas públicas para apoyar a los estudiantes con espíritu emprendedor a desarrollar habilidades de identificación de oportunidades en el mercado.
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