Identificación de oportunidades y su impacto en las intenciones de emprendimiento

Marcelo Calle; Jorge Tenesaca

doi:10.24215/23143738e124

Authors

Marcelo Calle Facultad de Ciencias de la Administración, Universidad del Azuay, Cuenca, Ecuador.
Jorge Tenesaca Facultad de Ciencias de la Administración, Universidad del Azuay, Cuenca, Ecuador.

DOI:

https://doi.org/10.24215/23143738e124

Keywords:

Entrepreneurship, identification, opportunities

Abstract

This paper aims to measure the impact of the identification of opportunities on entrepreneurial intentions. In order to measure their relationship, descriptive research was carried out through a validated questionnaire sent to teachers from different universities in Cuenca - Ecuador, to be shared with their students. The results were analyzed using simple regressions that revealed that alertness to opportunities is directly and positively related to students´ entrepreneurial intentions. This study provides scientific, academic, and entrepreneurial support that allows the formulation of educational initiatives and public policies to support students with an entrepreneurial spirit to develop skills to identify opportunities in the market.

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Author Biographies

Marcelo Calle, Facultad de Ciencias de la Administración, Universidad del Azuay, Cuenca, Ecuador.

PhD por University of Florida y tiene un MBA. Es profesor titular e investigador en la Universidad del Azuay - Facultad de Ciencias de la Administración. Es Director del Departamento de Relaciones Internacionales. Es miembro del Editorial Board del Journal of Developmental Entrepreneurship. Es Miembro de “Global Partnership for Poverty and Entrepreneurship” GPPE. Tiene 20 años de experiencia en la industria como gerente-propietario y consultor.

Jorge Tenesaca, Facultad de Ciencias de la Administración, Universidad del Azuay, Cuenca, Ecuador.

Ingeniero Comercial en la Universidad del Azuay; aportó en procesos de investigación. En el año 2017 en la fábrica Kamberry Denim Wear trabajó como asistente en el área de RR.HH., operador de maquinaria en el área de producción y como asesor comercial; y para el año 2021 colaboró en el área administrativa.

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